<aside> 📋

Important Note: A GPT I created is available at the bottom of the module to help identify your target audience and niche. :)

</aside>

Target Audience

What is a target audience?

It is the type of person you are targeting with your content.

The people who are most likely to consume your videos.

It’s simple to identify your target audience.

Ask yourself these 3 questions:

1. What are you passionate about?
2. What do you have profound knowledge in, or are you passionate about learning more?
3. What are the general characteristics of people like you who share your interest or passion?
   • What do people in this community talk about?
   • What language and terms do they use that are unique to the community?
   • What things do they have strong opinions on?

Example:

This is Kui, the owner of @combatcitadel on TikTok. Kui is passionate about martial arts. He has been practicing martial arts for over four years and is committed to sharing his knowledge and the history of martial arts.